[{"data":1,"prerenderedAt":158},["ShallowReactive",2],{"settings":3,"project-welchs-juicefuls":15},{"id":4,"default_meta_image":5,"email":6,"extension":7,"external_links":8,"favicon":9,"location":10,"meta":11,"name":12,"stem":13,"__hash__":14},"settings\u002Fsettings.yml","https:\u002F\u002Ffocusstate.com\u002Fimages\u002Fog.png","contact@focusstate.com","yml",[],"\u002Fimages\u002Ffavicon.svg","Austin, TX",{},"Focus State","settings","nS_SkIJsK1pwWMBGiqYRq58FnBGwxKCtR9q-BgjQu9I",{"id":16,"title":17,"body":18,"categories":142,"cover_image":147,"date":148,"description":108,"extension":149,"meta":150,"meta_description":151,"meta_title":151,"navigation":152,"path":153,"seo":154,"stem":155,"summary":156,"__hash__":157},"projects\u002Fprojects\u002Fwelchs-juicefuls.md","Welch's Juicefuls: Unmute Your Fruit",{"type":19,"value":20,"toc":134},"minimark",[21,26,30,34,37,41,44,73,77,103,110,114],[22,23,25],"h2",{"id":24},"the-challenge","The Challenge",[27,28,29],"p",{},"Welch's Juicefuls was getting outspent by General Mills' Gushers — aggressive ad spend that put Juicefuls at risk of being delisted by retailers. The brand needed a campaign that could punch above its weight and steal share without matching Gushers dollar-for-dollar on media.",[22,31,33],{"id":32},"the-campaign-unmute-your-fruit","The Campaign: Unmute Your Fruit",[27,35,36],{},"The \"Unmute Your Fruit\" campaign leaned into what made Juicefuls different — real, whole fruit inside every bite in an aisle dominated by junk ingredients. We built the digital experience that brought this campaign to life across multiple touchpoints.",[22,38,40],{"id":39},"the-spotify-integration","The Spotify Integration",[27,42,43],{},"The headline feature was a sweepstakes built in partnership with Spotify, offering fans exclusive access to real moments with emerging artists Tanner Adell and Teddy Swims. We built the sweepstakes platform that tied together:",[45,46,47,55,61,67],"ul",{},[48,49,50,54],"li",{},[51,52,53],"strong",{},"Spotify API integration"," for artist content and authentication flows",[48,56,57,60],{},[51,58,59],{},"Cross-platform entry system"," spanning digital, social, and in-store touchpoints",[48,62,63,66],{},[51,64,65],{},"Sweepstakes engine"," handling entries, validation, winner selection, and prize fulfillment",[48,68,69,72],{},[51,70,71],{},"Real-time analytics dashboard"," tracking campaign performance across channels",[22,74,76],{"id":75},"what-we-built","What We Built",[45,78,79,85,91,97],{},[48,80,81,84],{},[51,82,83],{},"Campaign microsite"," in Nuxt with dynamic content and sweepstakes entry flows",[48,86,87,90],{},[51,88,89],{},"In-store to digital bridge"," — QR codes and short URLs driving physical shoppers into the digital experience",[48,92,93,96],{},[51,94,95],{},"Social integration"," amplifying the campaign across platforms",[48,98,99,102],{},[51,100,101],{},"Mobile-first design"," optimized for the impulse-driven grocery aisle audience",[27,104,105],{},[106,107],"img",{"alt":108,"src":109},"","\u002Fimages\u002Fportfolio\u002Fwelchs-juicefuls\u002Fscreenshot-1.jpg",[22,111,113],{"id":112},"the-results","The Results",[45,115,116,122,128],{},[48,117,118,121],{},[51,119,120],{},"25.3% sales lift"," at Walmart",[48,123,124,127],{},[51,125,126],{},"68 million impressions"," across all channels",[48,129,130,133],{},[51,131,132],{},"89% increase in new shoppers"," discovering the brand",{"title":108,"searchDepth":135,"depth":135,"links":136},2,[137,138,139,140,141],{"id":24,"depth":135,"text":25},{"id":32,"depth":135,"text":33},{"id":39,"depth":135,"text":40},{"id":75,"depth":135,"text":76},{"id":112,"depth":135,"text":113},[143,144,145,146],"Vue","Nuxt","Spotify API","Sweepstakes","\u002Fimages\u002Fportfolio\u002Fwelchs-juicefuls\u002Fcover.jpg","2024-01-15","md",{},null,true,"\u002Fprojects\u002Fwelchs-juicefuls",{"title":17,"description":108},"projects\u002Fwelchs-juicefuls","A cross-platform sweepstakes campaign with Spotify integration that drove a 25% sales lift and 89% increase in new shoppers for Welch's Juicefuls.","QpCS2a7OL4WH9eG_-TSsG34eIi4a_XLkerQZbivCMH4",1788054953287]