P&G Grocery Rewards

The Problem

For years, P&G ran 3-4 promotional campaigns per quarter at regional grocery stores — each one getting its own branded microsite. After building over 70 of these one-off microsites, it was clear this approach wasn't scaling.

The Solution: A Rewards Hub

We helped architect and build P&G Grocery Rewards — a single platform that consolidated all their promotional campaigns into one destination with a loyalty layer on top.

The TAGS Engine

The platform was built on top of TAGS (Take Action Get Stuff), a proprietary proof-of-purchase rewards engine:

• Receipt processing via Snipp API for image validation and product matching
• Reward fulfillment pipeline handling prepaid gift cards and promotional prizes
• Regional targeting serving different promotions based on user zip code
• Error handling and customer support flows for failed receipt submissions

The Redemption Flow

A streamlined 3-step redemption process balancing simplicity with the reality of validating purchase receipts:

• Step 1: Email + store verification — with smart retailer lookup
• Step 2: Receipt upload — with annotation guidance and image validation
• Step 3: Confirmation — with conditional CTAs for account creation and cross-promotion

Account & Loyalty Features

• Submission tracking giving users visibility into receipt validation status
• Reward history showing lifetime earnings across all promotions
• Punch card system incentivizing participation in multiple campaigns
• Location-based recommendations surfacing upcoming promotions

The Result

The Rewards Hub launched as an MVP in spring 2021, with quarterly campaigns now hosted on the platform. The architecture was designed from day one to be white-labeled for potential licensing to other CPG brands.