[{"data":1,"prerenderedAt":114},["ShallowReactive",2],{"settings":3,"project-wonder-tastykake":9},{"name":4,"location":5,"favicon":6,"default_meta_image":7,"external_links":8},"Focus State","Austin, TX","\u002Fimages\u002Ffavicon.svg","https:\u002F\u002Ffocusstate.com\u002Fimages\u002Fog.png",[],{"id":10,"title":11,"body":12,"categories":99,"cover_image":103,"date":104,"description":29,"extension":105,"meta":106,"meta_description":107,"meta_title":107,"navigation":108,"path":109,"seo":110,"stem":111,"summary":112,"__hash__":113},"projects\u002Fprojects\u002Fwonder-tastykake.md","Wonder & Tastykake: Deploy the Joy",{"type":13,"value":14,"toc":92},"minimark",[15,20,24,31,35,38,42,45,80,85,89],[16,17,19],"h2",{"id":18},"the-campaign","The Campaign",[21,22,23],"p",{},"Deploy the Joy was a summer promotional partnership between the USO and Flowers Foods. Alongside a $1 million donation, Wonder and Tastykake released specialty USO-branded packaging and launched a digital campaign where customers could send messages of support to active military service members.",[21,25,26],{},[27,28],"img",{"alt":29,"src":30},"","\u002Fimages\u002Fportfolio\u002Fwonder-tastykake\u002Fscreenshot-1.png",[16,32,34],{"id":33},"the-technical-challenge","The Technical Challenge",[21,36,37],{},"The core functionality was a message-sharing experience built around the USO's existing messaging API. The catch? The USO's system only supported plain text — no rich media, no HTML. We had to build an engaging, visually dynamic front-end experience that ultimately funneled into a very constrained backend.",[16,39,41],{"id":40},"what-we-built","What We Built",[21,43,44],{},"We pulled the pre-written messages out of a basic dropdown and built a visual carousel where users could browse messages displayed as bold, typographic cards with patriotic background patterns.",[46,47,48,56,62,68,74],"ul",{},[49,50,51,55],"li",{},[52,53,54],"strong",{},"Message carousel"," with swipeable cards, custom animations, and clear CTAs",[49,57,58,61],{},[52,59,60],{},"Custom message flow"," letting users write their own words of support",[49,63,64,67],{},[52,65,66],{},"Modal-based submission"," with form validation, USO API integration, and coupon delivery",[49,69,70,73],{},[52,71,72],{},"Responsive design"," ensuring the experience worked seamlessly on mobile",[49,75,76,79],{},[52,77,78],{},"Social sharing"," integration for post-submission amplification",[21,81,82],{},[27,83],{"alt":29,"src":84},"\u002Fimages\u002Fportfolio\u002Fwonder-tastykake\u002Fscreenshot-2.png",[16,86,88],{"id":87},"the-result","The Result",[21,90,91],{},"The campaign drove massive engagement — over 3.3 million messages sent to troops. The interactive carousel approach dramatically outperformed the original dropdown form.",{"title":29,"searchDepth":93,"depth":93,"links":94},2,[95,96,97,98],{"id":18,"depth":93,"text":19},{"id":33,"depth":93,"text":34},{"id":40,"depth":93,"text":41},{"id":87,"depth":93,"text":88},[100,101,102],"Vue","PHP","JS Animations","\u002Fimages\u002Fportfolio\u002Fwonder-tastykake\u002Fcover.png","2020-07-01","md",{},null,true,"\u002Fprojects\u002Fwonder-tastykake",{"title":11,"description":29},"projects\u002Fwonder-tastykake","A patriotic campaign platform for the USO and Flowers Foods that let customers send messages of support to active troops. Over 3 million messages sent.","3n9CkqwSPFuPhEIttqRiE1-90j_BJq_P5VCgqqsj3GQ",1788900440466]