[{"data":1,"prerenderedAt":152},["ShallowReactive",2],{"settings":3,"project-welchs-juicefuls":9},{"name":4,"location":5,"favicon":6,"default_meta_image":7,"external_links":8},"Focus State","Austin, TX","\u002Fimages\u002Ffavicon.svg","https:\u002F\u002Ffocusstate.com\u002Fimages\u002Fog.png",[],{"id":10,"title":11,"body":12,"categories":136,"cover_image":141,"date":142,"description":102,"extension":143,"meta":144,"meta_description":145,"meta_title":145,"navigation":146,"path":147,"seo":148,"stem":149,"summary":150,"__hash__":151},"projects\u002Fprojects\u002Fwelchs-juicefuls.md","Welch's Juicefuls: Unmute Your Fruit",{"type":13,"value":14,"toc":128},"minimark",[15,20,24,28,31,35,38,67,71,97,104,108],[16,17,19],"h2",{"id":18},"the-challenge","The Challenge",[21,22,23],"p",{},"Welch's Juicefuls was getting outspent by General Mills' Gushers — aggressive ad spend that put Juicefuls at risk of being delisted by retailers. The brand needed a campaign that could punch above its weight and steal share without matching Gushers dollar-for-dollar on media.",[16,25,27],{"id":26},"the-campaign-unmute-your-fruit","The Campaign: Unmute Your Fruit",[21,29,30],{},"The \"Unmute Your Fruit\" campaign leaned into what made Juicefuls different — real, whole fruit inside every bite in an aisle dominated by junk ingredients. We built the digital experience that brought this campaign to life across multiple touchpoints.",[16,32,34],{"id":33},"the-spotify-integration","The Spotify Integration",[21,36,37],{},"The headline feature was a sweepstakes built in partnership with Spotify, offering fans exclusive access to real moments with emerging artists Tanner Adell and Teddy Swims. We built the sweepstakes platform that tied together:",[39,40,41,49,55,61],"ul",{},[42,43,44,48],"li",{},[45,46,47],"strong",{},"Spotify API integration"," for artist content and authentication flows",[42,50,51,54],{},[45,52,53],{},"Cross-platform entry system"," spanning digital, social, and in-store touchpoints",[42,56,57,60],{},[45,58,59],{},"Sweepstakes engine"," handling entries, validation, winner selection, and prize fulfillment",[42,62,63,66],{},[45,64,65],{},"Real-time analytics dashboard"," tracking campaign performance across channels",[16,68,70],{"id":69},"what-we-built","What We Built",[39,72,73,79,85,91],{},[42,74,75,78],{},[45,76,77],{},"Campaign microsite"," in Nuxt with dynamic content and sweepstakes entry flows",[42,80,81,84],{},[45,82,83],{},"In-store to digital bridge"," — QR codes and short URLs driving physical shoppers into the digital experience",[42,86,87,90],{},[45,88,89],{},"Social integration"," amplifying the campaign across platforms",[42,92,93,96],{},[45,94,95],{},"Mobile-first design"," optimized for the impulse-driven grocery aisle audience",[21,98,99],{},[100,101],"img",{"alt":102,"src":103},"","\u002Fimages\u002Fportfolio\u002Fwelchs-juicefuls\u002Fscreenshot-1.jpg",[16,105,107],{"id":106},"the-results","The Results",[39,109,110,116,122],{},[42,111,112,115],{},[45,113,114],{},"25.3% sales lift"," at Walmart",[42,117,118,121],{},[45,119,120],{},"68 million impressions"," across all channels",[42,123,124,127],{},[45,125,126],{},"89% increase in new shoppers"," discovering the brand",{"title":102,"searchDepth":129,"depth":129,"links":130},2,[131,132,133,134,135],{"id":18,"depth":129,"text":19},{"id":26,"depth":129,"text":27},{"id":33,"depth":129,"text":34},{"id":69,"depth":129,"text":70},{"id":106,"depth":129,"text":107},[137,138,139,140],"Vue","Nuxt","Spotify API","Sweepstakes","\u002Fimages\u002Fportfolio\u002Fwelchs-juicefuls\u002Fcover.jpg","2024-01-15","md",{},null,true,"\u002Fprojects\u002Fwelchs-juicefuls",{"title":11,"description":102},"projects\u002Fwelchs-juicefuls","A cross-platform sweepstakes campaign with Spotify integration that drove a 25% sales lift and 89% increase in new shoppers for Welch's Juicefuls.","QpCS2a7OL4WH9eG_-TSsG34eIi4a_XLkerQZbivCMH4",1788900436553]