[{"data":1,"prerenderedAt":105},["ShallowReactive",2],{"settings":3,"project-st-james-of-london":9},{"name":4,"location":5,"favicon":6,"default_meta_image":7,"external_links":8},"Focus State","Austin, TX","\u002Fimages\u002Ffavicon.svg","https:\u002F\u002Ffocusstate.com\u002Fimages\u002Fog.png",[],{"id":10,"title":11,"body":12,"categories":90,"cover_image":94,"date":95,"description":29,"extension":96,"meta":97,"meta_description":98,"meta_title":98,"navigation":99,"path":100,"seo":101,"stem":102,"summary":103,"__hash__":104},"projects\u002Fprojects\u002Fst-james-of-london.md","St James of London",{"type":13,"value":14,"toc":83},"minimark",[15,20,24,31,35,38,43,47,76,80],[16,17,19],"h2",{"id":18},"the-brand","The Brand",[21,22,23],"p",{},"St James of London is a luxury men's grooming brand with roots in British tradition. Their products are premium, their packaging is impeccable, and their website needed to reflect that same level of care and sophistication.",[21,25,26],{},[27,28],"img",{"alt":29,"src":30},"","\u002Fimages\u002Fportfolio\u002Fst-james-of-london\u002Fscreenshot-1.png",[16,32,34],{"id":33},"the-design","The Design",[21,36,37],{},"We created an ecommerce experience that felt as refined as the products it sold. Rich photography, restrained typography, and generous whitespace let the products breathe.",[21,39,40],{},[27,41],{"alt":29,"src":42},"\u002Fimages\u002Fportfolio\u002Fst-james-of-london\u002Fscreenshot-2.png",[16,44,46],{"id":45},"what-made-it-work","What Made It Work",[48,49,50,58,64,70],"ul",{},[51,52,53,57],"li",{},[54,55,56],"strong",{},"Elegant product pages"," with large imagery and detailed descriptions",[51,59,60,63],{},[54,61,62],{},"Streamlined checkout flow"," reducing friction to a minimum",[51,65,66,69],{},[54,67,68],{},"Responsive layout"," that maintained its premium feel across all devices",[51,71,72,75],{},[54,73,74],{},"Brand storytelling"," woven throughout the shopping experience",[16,77,79],{"id":78},"the-outcome","The Outcome",[21,81,82],{},"The redesigned store elevated St James of London's digital presence to match their physical products. The site became a proper brand experience — not just a place to buy things.",{"title":29,"searchDepth":84,"depth":84,"links":85},2,[86,87,88,89],{"id":18,"depth":84,"text":19},{"id":33,"depth":84,"text":34},{"id":45,"depth":84,"text":46},{"id":78,"depth":84,"text":79},[91,92,93],"Ecommerce","Web Design","UI\u002FUX","\u002Fimages\u002Fportfolio\u002Fst-james-of-london\u002Fcover.png","2016-03-01","md",{},null,true,"\u002Fprojects\u002Fst-james-of-london",{"title":11,"description":29},"projects\u002Fst-james-of-london","A refined ecommerce experience for a luxury men's grooming brand, blending elegant design with seamless shopping.","mbcvSPamw-npJtDabUKSvTx6J4MdzdZ0GjD64TEVb3k",1788900440732]