[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"settings":3,"project-ricola-pentatonix":9},{"name":4,"location":5,"favicon":6,"default_meta_image":7,"external_links":8},"Focus State","Austin, TX","\u002Fimages\u002Ffavicon.svg","https:\u002F\u002Ffocusstate.com\u002Fimages\u002Fog.png",[],{"id":10,"title":11,"body":12,"categories":113,"cover_image":118,"date":119,"description":29,"extension":120,"meta":121,"meta_description":122,"meta_title":122,"navigation":123,"path":124,"seo":125,"stem":126,"summary":127,"__hash__":128},"projects\u002Fprojects\u002Fricola-pentatonix.md","Ricola + Pentatonix: Natural Voices Sweepstakes",{"type":13,"value":14,"toc":105},"minimark",[15,20,24,31,35,38,43,47,50,55,60,64,93,98,102],[16,17,19],"h2",{"id":18},"the-campaign","The Campaign",[21,22,23],"p",{},"Ricola teamed up with Pentatonix — the a cappella group known for their incredible natural voices — for a sweepstakes campaign that was all about celebrating what makes voices special.",[21,25,26],{},[27,28],"img",{"alt":29,"src":30},"","\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-1.jpg",[16,32,34],{"id":33},"the-experience","The Experience",[21,36,37],{},"We built an interactive microsite that invited users to enter the sweepstakes while exploring content about the partnership. The design leaned into rich photography and smooth JS-driven animations that gave the whole experience a premium, music-industry feel.",[21,39,40],{},[27,41],{"alt":29,"src":42},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-2.jpg",[16,44,46],{"id":45},"visual-storytelling","Visual Storytelling",[21,48,49],{},"Every section of the site was designed to flow like a narrative — from the hero moment introducing the partnership, through the sweepstakes entry, to the product spotlight.",[21,51,52],{},[27,53],{"alt":29,"src":54},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-3.jpg",[21,56,57],{},[27,58],{"alt":29,"src":59},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-4.jpg",[16,61,63],{"id":62},"the-stack","The Stack",[65,66,67,75,81,87],"ul",{},[68,69,70,74],"li",{},[71,72,73],"strong",{},"Custom HTML5 and CSS3"," with hand-crafted animations and transitions",[68,76,77,80],{},[71,78,79],{},"PHP backend"," handling sweepstakes entries, validation, and winner selection",[68,82,83,86],{},[71,84,85],{},"JavaScript animations"," creating scroll-driven visual moments throughout",[68,88,89,92],{},[71,90,91],{},"Responsive design"," ensuring the experience felt great on every device",[21,94,95],{},[27,96],{"alt":29,"src":97},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-5.jpg",[16,99,101],{"id":100},"the-results","The Results",[21,103,104],{},"The campaign successfully drove sweepstakes entries while reinforcing Ricola's brand positioning around natural wellness.",{"title":29,"searchDepth":106,"depth":106,"links":107},2,[108,109,110,111,112],{"id":18,"depth":106,"text":19},{"id":33,"depth":106,"text":34},{"id":45,"depth":106,"text":46},{"id":62,"depth":106,"text":63},{"id":100,"depth":106,"text":101},[114,115,116,117],"HTML5","CSS3","PHP","JS Animations","\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fcover.jpg","2016-12-10","md",{},null,true,"\u002Fprojects\u002Fricola-pentatonix",{"title":11,"description":29},"projects\u002Fricola-pentatonix","A sweepstakes campaign pairing Ricola with Pentatonix to celebrate natural voices and drive brand engagement through interactive experiences.","fAJVlhsQYaRL1OSyR592S2PAtZimTV4BYxSfxukp1YQ",1788900440539]