Ricola + Pentatonix: Natural Voices Sweepstakes

The Campaign

Ricola teamed up with Pentatonix — the a cappella group known for their incredible natural voices — for a sweepstakes campaign that was all about celebrating what makes voices special.

The Experience

We built an interactive microsite that invited users to enter the sweepstakes while exploring content about the partnership. The design leaned into rich photography and smooth JS-driven animations that gave the whole experience a premium, music-industry feel.

Visual Storytelling

Every section of the site was designed to flow like a narrative — from the hero moment introducing the partnership, through the sweepstakes entry, to the product spotlight.

The Stack

• Custom HTML5 and CSS3 with hand-crafted animations and transitions
• PHP backend handling sweepstakes entries, validation, and winner selection
• JavaScript animations creating scroll-driven visual moments throughout
• Responsive design ensuring the experience felt great on every device

The Results

The campaign successfully drove sweepstakes entries while reinforcing Ricola's brand positioning around natural wellness.