~/case-studies/ortega-com
Ortega.com
HTML5CSS3 · Jan 2018

The Redesign
Ortega's website needed more than a facelift — it needed a complete rethink. The goal was to create a destination that went beyond product listings and gave people a reason to come back.

Making It Feel Fresh
We designed the site to feel warm and inviting, with rich food photography front and center. The layout guided users naturally from inspiration to product.

The Build
- Semantic HTML5 for accessibility and SEO
- CSS3 animations adding subtle life to page transitions and hover states
- Recipe integration connecting products to real meal ideas
- Mobile-first approach ensuring the full experience worked on every screen size

The Takeaway
The redesigned Ortega.com transformed a basic product catalog into a content-rich brand experience. Recipes became the hook that kept users engaged and exploring.