[{"data":1,"prerenderedAt":109},["ShallowReactive",2],{"settings":3,"project-inspire-energy":9},{"name":4,"location":5,"favicon":6,"default_meta_image":7,"external_links":8},"Focus State","Austin, TX","\u002Fimages\u002Ffavicon.svg","https:\u002F\u002Ffocusstate.com\u002Fimages\u002Fog.png",[],{"id":10,"title":11,"body":12,"categories":95,"cover_image":98,"date":99,"description":29,"extension":100,"meta":101,"meta_description":102,"meta_title":102,"navigation":103,"path":104,"seo":105,"stem":106,"summary":107,"__hash__":108},"projects\u002Fprojects\u002Finspire-energy.md","Inspire Energy",{"type":13,"value":14,"toc":88},"minimark",[15,20,24,31,35,38,43,47,76,81,85],[16,17,19],"h2",{"id":18},"the-mission","The Mission",[21,22,23],"p",{},"Inspire Energy connects people who want to make a difference with clean energy products. The challenge was to create an email campaign that communicated their mission authentically.",[21,25,26],{},[27,28],"img",{"alt":29,"src":30},"","\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fscreenshot-2.png",[16,32,34],{"id":33},"the-campaign","The Campaign",[21,36,37],{},"We designed a series of marketing emails that balanced environmental messaging with practical value. Each email had a clear purpose and felt genuinely helpful rather than spammy.",[21,39,40],{},[27,41],{"alt":29,"src":42},"\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fscreenshot-3.png",[16,44,46],{"id":45},"the-details","The Details",[48,49,50,58,64,70],"ul",{},[51,52,53,57],"li",{},[54,55,56],"strong",{},"Branded email templates"," with consistent visual language across the series",[51,59,60,63],{},[54,61,62],{},"Responsive HTML email"," that rendered perfectly across all major clients",[51,65,66,69],{},[54,67,68],{},"Clear CTAs"," driving action without overwhelming the reader",[51,71,72,75],{},[54,73,74],{},"Impact storytelling"," making abstract environmental benefits feel tangible and personal",[21,77,78],{},[27,79],{"alt":29,"src":80},"\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fscreenshot-1.png",[16,82,84],{"id":83},"the-impact","The Impact",[21,86,87],{},"The email campaign gave Inspire Energy a polished, professional communication channel. Open rates and click-throughs improved significantly over their previous templates.",{"title":29,"searchDepth":89,"depth":89,"links":90},2,[91,92,93,94],{"id":18,"depth":89,"text":19},{"id":33,"depth":89,"text":34},{"id":45,"depth":89,"text":46},{"id":83,"depth":89,"text":84},[96,97],"Email Campaign","Branding","\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fcover.png","2016-07-04","md",{},null,true,"\u002Fprojects\u002Finspire-energy",{"title":11,"description":29},"projects\u002Finspire-energy","A marketing email campaign for Inspire Energy, connecting people who want to do good with clean energy products that are good for the planet.","xIHVbVEaAGBrM1ksVZ0FzT1kzi8tIACKFdKPyokvx4M",1788900440654]